Getting focus groupers

Published on Oct 30th, 2009

comic strip | panel 1 - JOEL: I've never run a focus group, sir. How do we get participants?; BART: The American way, Joel. With market forces. | comic strip | panel 2 - BART: We bribe them. Vouchers, gift certificates, free food...; JOEL: Doesn't that result in overly positive opinions? | comic strip | panel 3 - BART: Exactly!; GREG: Hi, I heard something about a Frostie coupon? | comic strip | panel 4 - BART: Yes sir! Just sign this release form without reading it.; GREG: No PROBLEM. Oooo, free pens!! |