Comic strip: "Getting focus groupers"

Comic strip: JOEL: I’ve never run a focus group, sir. How do we get participants? BART: The American way, Joel. With market forces. BART: We bribe them. Vouchers, gift certificates, free food… JOEL: Doesn’t that result in overly positive opinions? BART: Exactly! GREG: Hi, I heard something about a Frostie coupon? BART: Yes sir! Just sign this […]

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The title of this comic strip is "Getting focus groupers".

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    • JOEL: I've never run a focus group, sir. How do we get participants?
    • BART: The American way, Joel. With market forces.
    • BART: We bribe them. Vouchers, gift certificates, free food...
    • JOEL: Doesn't that result in overly positive opinions?
    • BART: Exactly!
    • GREG: Hi, I heard something about a Frostie coupon?
    • BART: Yes sir! Just sign this release form without reading it.
    • GREG: No PROBLEM. Oooo, free pens!!
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